The Webster defines success as the attainment of wealth, fame or position, but for Mr. I.S. Brar, Chairman, ZANDERS GROUP, it means much more. An extraordinary man with an astonishing winning streak, who knows the mantra of doing things right. Brar’s life reads like a bestseller-where dreams become reality and the myth actually comes true, the span of his career is best understood if one breaks it down into the milestones in his life. A personality so warm, confident and extremely composed, the mark of a man who knows he is control. The ever-affable icon always greets life with a smile and takes challenges as a part of life. His positive attitude and belief in himself has sailed him through difficult items. As a tribute to the man and his acumen for business the Times Group included him in their list of business achievers of North India.
Mr CR Srinivasan, Director Response, The Times of India Group, wrote in the Coffee Table Book released on the occasion by Sh Sukhbir Singh Badal, President Shiromani Akali Dal: 

“Heights by great men reached and kept were not obtained by sudden flight but,
While their companions slept, they were toiling upward in the night.” 

The distinctive mark of success is always toil, perseverance and the will to go the extra mile.  These luminaries today have been burnished by trials of fire and come out more sparkling than even the purest of bullion. Success for them has not been a mere personal achievement but a journey in which they carried their caravan of friends, family, workers and co-thinkers. They have struggled and yet not lost sight of their goals. These visionaries are the people who have not set out with the baggage of clouded thinking, warped ideas and false self-esteem. They are the ones who have a clear mission to make to the top no matter the odds. They have a direction and a role chiseled out for them – some may call it destiny but for the successful man or woman destiny is what he or she makes of life. They live up to the oft repeated ditty – “Lives of great men all remind us, we can make our lives sublime and departing, leave behind us, footprints on the sands of time.” Business Achievers of The North, brought to you by The Times Group, is an ode to all those trailblazers who, despite all oddities of life, have emerged winners.

Mr. I.S. Brar on the dais on the occasion

Mr. I.S. Brar receiving the award from Sh Sukhbir Singh Badal, President, Shromani Akali Dal